If you’ve spent any time browsing Pinterest, you know that it’s a treasure trove of ideas for your next DIY project. However, if you’re in the blogging world, you may also know that pinning is an excellent way to drum up traffic to your blog and keep your content fresh. But there are so many different ways to use Pinterest for blog promotion that it can feel like a labyrinth of knowledge. Should you follow other people? How do you make sure your pins stand out? What should you include in your profile?
We’ve compiled the ultimate strategy guide for using Pinterest as an effective marketing tool for bloggers. From account setup and board creation to tips on how to get discovered by new followers—here is everything you need to know about how to use Pinterest as an effective marketing tool for bloggers.
Create Your Own Strategy
Your Pinterest strategy should be built around your blog’s target audience and aims. Pinterest is a highly visual platform, so you should pin images and videos that will appeal to your readers. You also need to make sure your pins have a strong call to action, so they encourage your readers to click through to your blog and buy products or sign up for your email list.
If you don’t have a clear strategy yet, take some time to think about your audience and their interests. If you’re writing about parenting tips, you might pin images of children’s toys. Alternatively, if you’re writing about home decor tips, you might pin images of vintage items. The images you pin will largely depend on what your blog is about.
Create a Compelling Pinterest Profile
Your Pinterest profile is the first place people see your pins, so you need to make it as compelling and interesting as possible. For starters, create your own custom color palette. Try to create a Pinterest profile that looks similar to your blog. For example, if your blog is about travel, you might pin images of travel-related items and activities.
You can also customize your profile by adding your own text, a header image, and a bio. Try to keep your profile to one paragraph and avoid lengthy descriptions. You want your profile to be as concise as possible since Pinterest users will be scrolling through hundreds of pins on each visit to your profile.
Pin Great Content
Place pins relevant to your blog content in relevant topics. For example, you might pin images and videos related to DIY projects related to your blog. Depending on the nature of your blog, you can pin things related to every topic you cover on your site. You can also pin images and videos related to popular culture, current events, and brands related to your niche.
Pinning for Traffic
Use the “more” option to pin multiple images, which will link back to your blog and boost your pins, increasing their reach and visibility. Create a series of related content that build upon one another. Research shows that readers are more likely to click through to your site if your pins are organized into a flow, such as a series of steps. You can also use third-party software to organize your pins into a flow. For example, Canva organizes your pins into a flow with a few clicks, and it’s available for all major blogging software.
Pinning for Branding
Create your own visuals to promote your brand. Pinterest boards are meant to be visual brand identities, so you can use images and visual content to promote your blog and brand. Instead of using images of your products or services, pin images that represent your brand. For example, you might pin an image of your blog’s logo, a photo of your office space, or a photo of your dog.
Pin at the right times
The best times to pin are when you have fresh content that your readers are likely to find interesting, between two to four weeks after the post’s publication date. You can also pin a day before publication, but try to avoid pinning on publication days, since you want readers to discover your pins organically. You can also pin your content on Mondays and Tuesdays since these are the only two days where you’ll be competing with your competitors, who are almost guaranteed to post on those days as well. Pin at least one day before publication.
Choose the right boards to boost your strategy
Use the “boards” option to browse boards related to your niche. You can browse boards by topic or refine your search to only see boards that are related to your niche. Consider searching for popular boards or boards with a large number of pins. You can also use the “popular” option to browse the most popular boards on Pinterest. You can find boards that are related to your niche by searching for specific words or phrases. For example, if you want to discover boards related to DIY projects, try searching for the words “DIY,” “projects,” “house,” and so on. You can also use the “boards for me” option to see which boards you follow on Pinterest.
Pinterest is a visual platform that offers an enormous opportunity for brands and bloggers to reach new audiences. To harness the power of Pinterest, you need to have a well-designed profile, pin great content, and pin at the right times. Your board should be relevant to the topic of your blog and relevant to your brand. To boost your pins and make them as visible as possible, choose the right boards to pin in. Use the “boards” option to browse boards related to your niche, search for popular boards, and use the “boards for me” option to see which boards you’re following.
For the most effective Pinterest marketing, you also need to have a clear Pinterest strategy, create a compelling profile, and pin great content. With these tips in mind, you can create a Pinterest marketing strategy that is as effective as any other online marketing strategy.